An article in McKnight’s Long Term Care News section featured a quote from Centrex Rehab’s CEO, Kristy Brown. The article is “Reinventing Rehab” by John Andrews and discusses the key areas of focus when establishing a rehab center in a skilled nursing facility including prioritizing functionality over aesthetics, when to replace equipment, and more. Kristy Brown’s quote is below and the full article can be read here.
Specialists from the rehab market have myriad ideas about what skilled nursing facilities should be doing.
While décor and aesthetics play a critical role in attracting prospective residents, their families and referral sources, rehab authorities say the true focus should be functional and not strictly cosmetic.
“Marketing staff and administrators may wish to make the rehab center look more appealing … This is fine as long as therapists are consulted and provided with the most functional tools that offer the best possible results for those who use them,” says Kristy Brown, CEO of Centrex Rehab.